Rayana is a designer and strategist with a background in copywriting, PR, graphic design, and marketing, offering a well-rounded perspective across the communications and lifestyle industries. Currently pursuing a master’s in Digital Product Design at Parsons School of Design (graduating May 2025), she is focused on bridging strategic thinking with creative execution to design digital products that are both functional and emotionally resonant.

Her work is rooted in a passion for hospitality, travel, food, and luxury—sectors where storytelling and experience design go hand-in-hand. Rayana runs Pocket Postcards, a lifestyle Substack and hospitality blog where she documents her explorations of design, culture, and the art of travel.

Across all her projects, Rayana brings an entrepreneurial mindset and user-centered approach, guiding businesses through research, strategy, and design with the goal of crafting meaningful, business-savvy solutions. Whether consulting, designing, or marketing, she thrives at the intersection of lifestyle, digital innovation, and brand storytelling.