Strategy

During my Master’s degree at Parsons, I participated in several projects through an elective in

the Strategic Design Management MS program. Each project was structured as a four-week

design strategy sprint. These sprints deepened my understanding of how strategic thinking

underpins effective UX design—ensuring that every decision is grounded in user needs,

business goals, and long-term impact.

Strategy

During my Master’s degree at Parsons,

I participated in several projects through

an elective in the Strategic Design

Management MS program. Each project

was structured as a four-week

design strategy sprint. These sprints

deepened my understanding of how

strategic thinking underpins effective

UX design—ensuring that every decision

is grounded in user needs, business

goals, and long-term impact.

Eyewa

Designed a retail experience strategy for Eyewa, blending tech, touch, and storytelling to boost accessibility and decision-making.

Eskala

Conceptualized future-facing financial systems for Eskala, leveraging equity, education, and mutual aid to build sustainable community wealth.

About

With a background in copywriting, PR, graphic design, and marketing, I bring a multidisciplinary approach to digital product design. Currently completing my master’s at Parsons School of Design, I focus on bridging strategy, creativity, and user experience to build impactful digital products.

My entrepreneurial mindset and diverse experience help businesses navigate the UX process effectively. Graduating in May 2025, I am excited to apply my skills in UX design, strategy or marketing

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